AI-powered digital PR
Earn the coverage search engines and AI answers trust.
Lula finds relevant media opportunities, develops credible story angles and pitches the right journalists and site owners for you — then tracks the coverage, backlinks and citations you earn.
Relevant outreach. Human approval. No mass pitching.
Morning brief
Updated 07:04 · Acme Analytics6 new opportunities matched
Matched against your topics, markets and approved proof points.
Journalist request
Finance leaders on manual month-end reporting
Helena Marsh · The Fintech Ledger
Closes tomorrow 17:00 London
Suggested angle: manual reconciliation is a control problem
94/100 relevance- Your 2026 benchmark answers the reporter’s exact question.
- Daniel has spoken on this subject three times this year.
Verified placement
The Fintech Ledger mentioned your brand and linked to the research page.
Followed link · checked 12 hours ago
Your expertise is valuable. It just needs to reach the right story.
Digital PR usually breaks down in the same places: opportunities are discovered too late, good angles stay buried inside the business, outreach takes hours, and the results live across inboxes and spreadsheets. Lula brings the work into one focused, measurable workflow.
Find the moment
Monitor relevant journalist requests, news and editorial opportunities.
Shape the story
Turn approved expertise, evidence and announcements into credible angles.
Reach with relevance
Prepare personalised outreach for journalists who genuinely cover the subject.
Measure the authority
Track replies, placements, brand mentions, backlinks, referral traffic and AI citations.
An always-on digital PR workflow, with you in control.
- 01
Brief Lula
Add your website, expertise, spokespeople, proof points, brand voice and the subjects you want to own.
- 02
Review opportunities
Lula matches your brand with timely journalist requests and news-led opportunities, explaining why each one fits.
- 03
Manual review
All angles, outreach and contacts are manually approved by our expert team before anything is sent.
- 04
Track where you're covered
Follow replies, coverage, links, referral traffic and visibility from one dashboard.
Opportunity intelligence
Know when your brand has something useful to add.
Lula watches for journalist requests, relevant news, emerging conversations and editorial openings. Each opportunity is matched against your expertise, markets and approved claims — so your team can focus on the moments where it has something credible to say.
- Relevance scores with plain-English reasoning
- Deadlines and urgency clearly surfaced
- Suggested spokesperson and angle
- Duplicate and conflict-aware outreach controls
- Opportunities organised by topic, market and campaign
Opportunities
Demo data- 94
Month-end reporting feature
The Fintech Ledger · Tomorrow 17:00
- 81
Settlement reporting rebuilds
Payments Weekly · In 4 days
- 76
Audit trails podcast guest
Data & Compliance Podcast · In 11 days
- 68
Analytics budget scrutiny
Business Daily Review · In 2 days
Helena Marsh · The Fintech Ledger
Regulation and compliance technology
Manual reconciliation is a control problem, not an efficiency problem.
Reframes a familiar efficiency story using survey data the reporter can attribute.
Interactive example. Nothing is sent from this page.
Thoughtful outreach
Personalised pitches, without treating journalists like a mailing list.
Lula researches the journalist and their recent work, prepares a concise pitch and keeps the relationship context in view. You approve the message before it leaves, while delivery, replies, pauses and opt-outs are handled consistently.
Earned visibility
See where authority turns into visibility.
Coverage does more than create a headline. Credible third-party mentions can support discovery, trust, referral traffic, organic search and the sources AI systems use when forming answers. Lula connects the outreach to the outcome, without pretending every result has a single cause.
Earned coverage
Linked and unlinked brand mentions
Referral visits
Search impressions and clicks
Tracked AI mentions and cited sources
Search and AI visibility are influenced by many factors. Lula reports observed changes and associations rather than guaranteeing attribution. How Lula tracks AI visibility →
Your reputation is not an automation experiment.
Lula is designed for relevance, restraint and review. Your approved facts stay separate from generated suggestions. Every pitch shows its sources, every external action is recorded, and your team decides what can be sent automatically — if anything.
- Approval before outreach
- Claim and source checking
- Contact frequency controls
- Bounce, out-of-office and opt-out handling
- Shared team audit trail
- Clear separation between client workspaces
Already have an announcement? Give Lula the starting point.
Upload a press release or build one from your approved company facts. Lula can identify the strongest angles, recommend relevant audiences and turn the announcement into a focused outreach campaign.
Submit a press releaseOne view of the work — and what it achieved.
Overview
Last 30 days · Acme Analytics
Opportunities matched
24
Pitches awaiting approval
2
Outreach sent
9
Positive replies
3
Placements
4
Linked mentions
2
Referral visits
341
AI citations
Not connected
Activity over time
Opportunities, pitches, replies and placements over eight weeks.
Recent activity
- Lula matched 6 new opportunities against your brief.
- Pitch prepared for Helena Marsh — awaiting approval.
- Reply from Helena Marsh classified as interested.
- Linked mention verified in The Fintech Ledger.
Built for teams with expertise worth sharing.
Founders
Turn experience, opinions and company news into timely editorial opportunities.
Marketing and SEO teams
Connect earned media activity with backlinks, search visibility and referral traffic.
Lean PR teams
Spend less time monitoring, researching and updating spreadsheets, while keeping control of every relationship.
Questions about an AI digital PR agent
Your next opportunity may already be taking shape.
Brief Lula once. Keep your digital PR moving every day.